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Our Story Kidster
Every brand has a beginning, but Kidster’s story started much earlier with a mother’s love and a simple wish:
“I want my child to learn joyfully, without screens.”
Learning should be fun, hands-on, screen-free, and meaningful.
When our founder became a mother, she quickly noticed how easily children are drawn to mobile phones and tablets. Determined to provide a healthier, more engaging alternative, she began creating small activities at home — matching games, simple puzzles, playful learning tasks, and early reading exercises. These weren’t just activities; they were moments of bonding, creativity, and joyful learning.
Her little one loved them.
He stayed busy, curious, and happily away from screens.
And as he grew, these tiny homemade ideas grew too.
Soon, he turned 7 and got busy with school — but the spark his mother discovered never faded.
With a passion for designing engaging children's activities and free time on her hands, she decided to turn this personal journey into something larger. Her husband joined in, and together, they began shaping what would soon become Kidster.
From sketching activity ideas to hand-curating book pages, from small-batch manufacturing to selling on e-commerce platforms — every step was filled with learning, experiments, and excitement. To their surprise, parents loved the products. Kids stayed engaged. Families asked for more.
That’s when they truly saw the opportunity — and the responsibility.
They expanded from busy books to quiet books, magnetic books, early learning toys, and travel-friendly books, each one carefully built on their core belief: